A recent post on The Motley Fool website is, in a number of respects, very enlightening. First it reveals the strategic moves that are taking place in the fast-emerging health and fitness technology marketplace. Second, it gives a hint of HealthVault’s likely future as Microsoft integrates it into its cloud-based platform, Azure. Third, it gives some insight into where smart money is likely to go as Microsoft, Apple, and suppliers of wearable devices and technology benefit from the surge.
[Following are lead-in excerpts from the Fool’s post. Click More → to read the full post.]
The Mobile Health Market
The global mobile health market, which includes all fitness apps and wearables, is projected to grow from $1.95 billion in 2012 to $49 billion by 2020, according to Grand View Research. More →
Fitbit & Apple
Fitbit and Apple (NASDAQ: AAPL ) have been waging a passive-aggressive war against one another over the past few weeks. First, Fitbit snubbed Apple’s Healthkit platform. Apple responded by announcing that it would stop selling Fitbit devices in its Apple Stores. Reports then emerged regarding a “superwatch” known as the Fitbit Surge, which seemed squarely aimed at taking down Apple’s Watch. More →
HealthVault & Azure
Although it launched seven years ago, Microsoft still hasn’t smoothly integrated HealthVault into its mobile devices.
Microsoft’s HealthVault app for Windows 8. Source: Microsoft.
However, Microsoft has been slowly integrating HealthVault into its main cloud-based platform, Azure, so it can synchronize health data across multiple devices when Windows 10 launches next year. For example, Microsoft recently rebranded its Bing Health & Fitness App as MSN Health & Fitness, which now synchronizes directly with Azure instead of HealthVault. More →
The Smart Money
[W]e heard about the Apple Watch, which will be one of the most transformational products in recent memory. The real money won’t be made from shares in Apple, however. More →